The views and opinions expressed in this article are those of the author and do not necessarily reflect the official opinions, policies, or positions of StreetShares or any of its affiliates.

Financial instability is a common occurrence for every business – even Amazon struggled to return consistent profits until recent years. Your small business is probably not getting financial backing like Amazon, so how can your company survive when faced with financial challenges?

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official opinions, policies, or positions of StreetShares or any of its affiliates.

In today’s digital, hyper-connected world, a website is essential for every business, regardless of size. What makes a good business website? To make sure yours does the job of converting visitors into customers, it must build trust, educate, inform, nurture leads and then convert them. With those objectives in mind, we’ve compiled a list of the seven business website features that every small business absolutely must have.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official opinions, policies, or positions of StreetShares or any of its affiliates.

There are only a handful of things that people do every day, but checking their inbox is high on the list for most. This makes email marketing for small businesses one of the most cost-effective and direct ways to reach prospects and engage existing customers. From maximizing your ROI to re-engaging lapsed leads, we’ve made a list of nine benefits veteran business owners can enjoy by jumping on the email marketing bandwagon.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official opinions, policies, or positions of StreetShares or any of its affiliates.

As a small business owner, you’ve probably learned a next level definition of the word “busy.” There are likely far more tasks on your growing to-do list than you can ever hope to complete. Yet building good credit for your business isn’t something you can afford to keep putting off.

Building business credit doesn’t happen overnight. Thankfully, even if you’re busy, there’s a simple way you may be able to help your business credit score to grow — business credit cards. 

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official opinions, policies, or positions of StreetShares or any of its affiliates.

Most small business owners aren’t financial gurus or accountants – they’re electricians, chefs, contractors, or any number of other local professions. Just because these entrepreneurs aren’t financial experts, doesn’t mean they shouldn’t track and measure the financial health of their business.

Congratulations, you’ve made it through the proposal and negotiation phase and have won your contract!  First challenge - accomplished. Now to the bread and butter of what you do - performing the work.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official opinions, policies, or positions of StreetShares or any of its affiliates.

Networking- either you love it or you hate it. When we refer to the idea of networking, keep in mind that we aren't necessarily referring to sitting behind your computer. We mean getting up, getting out, and meeting people. With at least 70% to 80% of all employment opportunities not published, alongside the constant need for small business owners to make themselves known beyond a computer screen, networking is not optional anymore. It has become a skill that we all must master. Before you find yourself anxiety-ridden, know that networking is a process that not only has steps but nooks and crannies and tips and tricks of the trade. If you've ever wondered how to even begin networking, you've come to the right place!

Just as the name suggests, cash flow involves the money coming in and going out of your business. If more money is coming into your business than moving out, you have a positive cash flow. This not only indicates that your business is gaining funds, but it also ensures you can meet your business needs- such as settling any outstanding debts, making investments, paying your employees, and managing other expenses. A positive cash flow is essential for business growth. However, if more money is flowing out of your business than is coming in, you are at risk of being overdrawn and unable to meet your vital expenses. Let’s explore how you can improve your cash flow and use that to achieve your business goals.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official opinions, policies, or positions of StreetShares or any of its affiliates.

Congratulations! You have taken the plunge into the world that many dream of but few make the leap; you are a small business owner. You are on your way to being a staple in American culture. Did you know that 2 out of every 3 new jobs in the U.S are created by small businesses? After the initial rush of launching the business, telling friends and family about your new venture, and getting everything just so, you realize that your business cannot thrive on adrenaline alone. You need customers. You need growth. While there are a plethora of ideas floating around out there, you need to mindful of your time and efficiency. After all, you are running a business! Here are some ways you can begin growing your small business: