The views and opinions expressed in this article are those of the author and do not necessarily reflect the official opinions, policies, or positions of StreetShares or any of its affiliates.

In today’s digital, hyper-connected world, a website is essential for every business, regardless of size. What makes a good business website? To make sure yours does the job of converting visitors into customers, it must build trust, educate, inform, nurture leads and then convert them. With those objectives in mind, we’ve compiled a list of the seven business website features that every small business absolutely must have.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official opinions, policies, or positions of StreetShares or any of its affiliates.

There are only a handful of things that people do every day, but checking their inbox is high on the list for most. This makes email marketing for small businesses one of the most cost-effective and direct ways to reach prospects and engage existing customers. From maximizing your ROI to re-engaging lapsed leads, we’ve made a list of nine benefits veteran business owners can enjoy by jumping on the email marketing bandwagon.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official opinions, policies, or positions of StreetShares or any of its affiliates.

When a business idea pops fully-formed into your mind, it feels incredible — like you’ve seen a magical glimpse of a glorious future. But unfortunately enough, getting from inspiration to execution requires a complicated and challenging journey. And even the most brilliant idea can amount to nothing if it isn’t implemented very carefully.

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official opinions, policies, or positions of StreetShares or any of its affiliates.

There’s no denying that ecommerce is big business. In 2017, it was responsible for $2.3 trillion in sales worldwide, and is expected to reach $4.5 trillion by 2021.

In the US alone, ecommerce represents almost 10% of ALL retail sales and that number is expected to jump by nearly 15% every year. 

Faced with statistics like these, setting up an ecommerce store seems like a logical step for every small business! However, just because the opportunity to take your business online is there, it doesn’t automatically follow that it’s a good idea for you.