This year could be your small business’s best yet—and right now is the perfect time to devise new strategies to fuel growth and make changes for your business’s long-term success. Here are just a few resolutions every small business owner can make to get 2019 off to a great start:
Revisit Your Social Media Strategy (or Create One)
Social media marketing isn’t going anywhere. If you’re not already active on Facebook, Twitter, Instagram, or other social sites, you’re missing out on opportunities to increase brand recognition, expand your marketing reach and build relationships with potential customers.
Resolve to devote a little more time, money and strategic thought into how you could grow and craft your social media brand this year. This could mean asking a talented member of your team to allocate a percentage of his or her time to running your social media channels, or setting aside some of your own time each day to bolster a single social site that is already attracting customers.
Invest in Customer Relationships
When you’re a busy business owner, it’s easy to view your customers as transactions rather than as actual relationships. This is the year to change that. As you head into 2019, resolve to innovate the ways you engage your customers to ensure you’re delivering value in every interaction, both before and after a sale.
Regularly ask your customers for feedback, either via email or with comment cards in your store—and follow up with a personal note. Send them handwritten cards for the holidays or a small gift. Even the smallest things can charm your customers and make them feel appreciated.
Invest in Your Employees
Your employees are your most valuable asset—they are the wind behind your sails (and sales) and the ones that make your vision a reality. When your employees feel supported at work, they have the space to be creative, iterative and do their best work—which is why you should resolve to invest in your employees' success this year.
Invest in providing all the tools your employees need to get the job done effectively, including upgrading the technology or programs they use. Invest in outside training for your team. Investing in your employees is an investment in their future and in your business’s future.
Invest in Yourself
And your last New Year’s resolution? Make your personal and professional growth a priority. Investing in yourself yields not only future returns, but current payoffs as well. Utilize free workshops. Attend conferences or webinars related to your business or industry. Take a vacation now and again. Read anything and everything. The future of your small business is in large part determined by your overall health in mind and body—make it a priority.
Here’s to making 2019 the best year ever for you and your small business. Happy New Year!
This communication is provided for informational purposes only. It is not intended to be an advertisement, a solicitation, or constitute professional advice, including legal, financial, or tax advice, nor is StreetShares providing advice on any particular situation.