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StreetShares Blog - The Resource Center for Veteran Small Businesses

StreetShares Blog

The Resource Center for Veteran Small Businesses

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What Type of Financing Should I Get for Marketing?
| StreetShares Blog

By StreetShares on May 2, 2018

Starting a business is challenging. You first need to know how much funding to allocate to each part of your business and then you need to come up with the capital to support it. There are many moving parts, and it can be challenging to determine where and what you need. Having a strong plan for your business is critical to your success, and marketing needs to be included in that initial budget.

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5 Business Practices to Keep Employees Happy
| StreetShares Blog

By StreetShares on May 1, 2018

Keeping your clients and customers happy is essential, but how many companies spend time and effort ensuring their employees are as equally content at their workplace as well? Being a small business, you may not have the luxury to shower your employees with perks, but the good news is there are a lot of other things companies can do to keep their employees motivated.

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Support Your Military Branch and Vote For the $25,000 Military Entrepreneur Challenge
| StreetShares Blog

By StreetShares on April 30, 2018

 

The StreetShares Foundation and Sam Adams Brewing the American Dream program have partnered to present the Military Entrepreneur Challenge! This challenge allows military veteran entrepreneurs to compete for public votes in order to have their military branch declared the branch with the best entrepreneurs. Only the entrepreneurs from the two service branches with the most votes will move on to the final round. Cast your vote now to help these military veteran entrepreneurs receive funding to grow their businesses!

 

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10 Ways to Optimize Your Small Business Marketing Budget
| StreetShares Blog

2018 is underway – have you started using your marketing budget yet? With all of the new technology changes, new websites, and consumer habits, it can feel like a battle trying to determine a marketing strategy. Here are 10 ways that you can make your dollars work smarter this year. 

To get even more marketing strategies, download the ebook "9 Tips to Grow Your Small Business."

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Equity vs. Debt Financing: Which is Right for My Small Business?
| StreetShares Blog

Growth. It is what small businesses must do to survive, it is how they thrive, and your veteran-owned small business is no exception.

It can be intimidating when determining how to finance that growth, but it doesn't have to be.

Armed with research and knowledge on business trends, growth, financing, and all of the options available to veteran-owned small businesses, you can make an educated decision on the best approach to financing your company's growth.

Let’s dig into three ways to finance your small business: self, equity, and debt financing. You can also download our handy ebook “The Basics of Small Business Financing” for a more in-depth look at your options.

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Business Taxes: Everything You Need to Know*
| StreetShares Blog

By StreetShares on March 7, 2018

Taxes. Filing taxes for yourself can be complicated, but when filing taxes for your business, the
complexities can multiply. To make tax season hassle-free this year, you need to understand the regulations and deadlines. Here are five tips to avoid audits, claim more deductions and reduce overall small business tax headaches:

1. Record Everything

The healthiest thing you can do for your small business is to keep your books up-to-date, clean and accurate. Be sure to keep all of your receipts and preserve other important business documents. That way, you’ll not only be organized, you’ll be prepared in the case of any audits and be better equipped with the right files when claiming business expenses. If you use a bookkeeper make sure they're using the right cloud applications on your behalf – so your data is always accessible. That way you can breathe easy during tax season knowing that you are covered.

See also: Comparing Accounting Software Products for Your Small Business

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Focus on the Buyer’s Journey to Create an Extraordinary Customer Experience
| StreetShares Blog

Life is all about paths and which road to take as we embark on the adventure for our quest to live out the American dream. As a veteran small business owner, it’s an exhilarating feeling when you know you’re journeying towards the path of success. But, this is not a solo trip and you are not alone. Your customers are on a journey of their own, and competition in the business arena is fierce.

Each day more and more businesses saturate the market, vying for the same customers and the same government contracts. If you want to stay on top and come out ahead, in the end, you will need to join your customers by taking a metaphorical walk in their shoes and go through their journey. This is a process that will help ensure you encapsulate the customer experience with your product or service, and in return will enable you to identify triggers, understand patterns of behaviors, and produce a personalized customer journey experience that results with accomplishing your business' goals.

Download the free ebook, "9 Tips to Grow Your (Veteran-owned) Small Business."

Before we get down to the nitty-gritty of this process, let’s start with the basics of defining a customer journey or buyer's journey and why it’s important to you as a veteran small business owner. 

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8 Reasons Every Business Owner MUST be a Pro at Managing Their Company Budget
| StreetShares Blog

By StreetShares on March 5, 2018

Of all the surprises and unpredictabilities that may happen in the lifespan of a business, the one area where a business owner should never be surprised is their business finances. It is astonishing how many business owners are guessing at the financial health of their company. Equally disturbing are the entrepreneurs who look at the company bank account and estimate how good they are doing because there is "money in the bank."

In business, just as in a personal budget, it's as simple as this: you have to know your cash flow like the back of your hand to truly understand your company profitability. Here are eight reasons why you should know your business finances. The life of your business depends on it. 

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8 Simple Tips to Help Small Business Government Contractors Succeed
| StreetShares Blog

By StreetShares on March 2, 2018

As a small business owner working as a government contractor, you’ve got a lot on your plate. You have to think about writing a great proposal, decide which RFPs to respond to, know trends in the market, stay up-to-date with trainings and changes with the Federal Government, network with other government-focused organizations and contracting officers, understand how account receivables financing, a factoring company or government contract financing works and much, much more. We’d like to arm you eight tips to help with your government contracting small business. Check them out below and in the video. Be sure to download "The Government Contractor's Handbook" for even more tips.

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5 Content Marketing Goals to Implement into Your Business Growth Strategies Now
| StreetShares Blog

In an overcrowded market brimming with increasing competition, valuable and relevant content is what sets businesses apart in the online world. Content marketing is the creation and distribution of content to attract and engage your target audience.

As per Content Marketing Institute reports, compared to last year (68 percent), there was an 18 percent increase among respondents who are focused on using content marketing to build audiences (80 percent), proving that businesses are gradually moving away from traditional marketing and adopting a robust content marketing strategy instead.

To learn more about ways to grow your business with content marketing, download the ebook, "9 Tips to Grow Your Small Business."

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