By Mike Bryant
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When you’re running your own business, you have to wear many hats. When it comes to finance and economics, we recommend checking out Khanacademy.org, which offers video tutorials and classes that enable folks to study any topic at their own pace. Plus, it’s free.
According to the Content Marketing Institute, 85% of all companies in the U.S. use some form of content marketing as part of their overall marketing strategy. So what exactly is content marketing and why should it matter to small business owners?
Recently, our friends over at Got Your 6 published a study on the civic health index of military veterans called “America’s Greatest Assets: How Military Veterans Are Strengthening Our Communities.” The results of the study debunked pervasive stereotypes of returning military members in our country—that they struggle to adjust to civilian life. On the contrary, the study demonstrates that veterans tend to be more engaged than their civilian counter-parts—veterans volunteer in their communities more, vote more and belong to more community organizations, among other things.
Creating a friendly, consistent voice is the key to building relationships with your audience on social media. It keeps you relatable, relevant and—quite honestly—fun! How do you do it? Be yourself. Smile when you create a tweet or post if you have to. Remember the golden rule: treat others the way you want to be treated.