StreetShares Blog

1. Social lenders look beyond a credit score

The rigors of military service can take a toll on a credit score. As a result, veterans face unique challenges when looking for a business loan with lenders who only consider the numbers. But on an alternative social-lending marketplace, individual investors bid to back a portion of a loan to a business. Because individual investors set their own interest rate, they are able to consider any factor they wish. Other factors – such as the borrower’s “pitch,” group affiliation, business model, location, online presence, and customer reviews – are all important to social-lenders. This “whole picture” evaluation is beneficial to veteran-owned businesses.

Written by Mark Rockefeller

With many peer-to-peer (now called marketplace lending) platforms available, how does one know where to invest? Consider the following:

Originally published Nov. 4, 2014 on PR Newswire

The difference between a successful small business and a passing fad depends upon your willingness to evolve and explore innovative ways for your business to meet a market need.

According to the Content Marketing Institute, 85% of all companies in the U.S. use some form of content marketing as part of their overall marketing strategy. So what exactly is content marketing and why should it matter to you as a veteran small business owner?