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StreetShares Blog - The Resource Center for Veteran Small Businesses

StreetShares Blog

The Resource Center for Veteran Small Businesses

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Let's Get Personal: Using Buyer Personas to Market Your Small Business

By StreetShares on June 22, 2018

As a small business owner, not everyone is your customer. It’s almost impossible to achieve sustainable growth for your business if you don't know who your ideal customer is- having adequate knowledge of your target audience helps make your marketing more effective and cost-efficient. As the marketplace becomes even more crowded with businesses fighting for attention, it’s more necessary than ever to home in on your intended customer with relevant calls to action, and not waste time and money marketing to people who aren’t likely to buy from you.

Establishing a buyer persona helps you internalize and understand your current customers, as well as make it easier to speak to potential customers. Great buyer personas enable you to produce tailored content, customized products, and targeted messaging, as well as to offer services that meet the specific needs of your target audience- or audiences.

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You're Never Too Small to Get Hacked: The Importance of Small Business Data Security

By StreetShares on June 20, 2018

Sony, Target, Facebook... it seems that every day another high-profile company is in the news for getting hacked and having their internal communications and customer data exposed. You might think that your business isn't big enough to get hacked, but businesses of every size are a target- and the effects of a data breach on a small business could be devastating. When it comes to customer information, transparency and data security are essential. So what’s the best way to fend off hackers and maintain customer trust? Here are five tips to help you keep your customers’ information safe.

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How to Market When You Have No Inventory: 5 Marketing Practices for Service-Based Businesses

By StreetShares on June 11, 2018

Selling services is a whole different world from selling goods. Without a commodity and inventory, you must sell your prospective customers on ideas, intangibles and promises. This takes a much different strategic approach and practices that many service-based business owners never quite understand. Here are five marketing practices you should implement to maximize the potential of your service-based business.

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Ready for Takeoff: 5 Vital Tips to Launch a Successful Business

By StreetShares on June 8, 2018

We are definitely living in the age of the start-up- it seems that everyone is developing an app or starting a business from their basement, hoping to be the next Facebook or Amazon. Start-ups are so oversaturated, with a full 90% failing before they get off the ground, that telling people you're an entrepreneur is more likely to elicit eye-rolls instead of interest. However, without entrepreneurs making waves despite the challenges, our world would be devoid of smartphones, social media, streaming video, and many other every day amenities that you would sorely miss!

Many fail at launching successful businesses, but that doesn't deter budding entrepreneurs from pursuing their dreams. And, countless people fail their first (or second, or third) try and yet do it over and over again. While nothing can guarantee success in the cutthroat world of start-up entrepreneurship, keeping a few vital tips in mind can certainly give you a leg up on your less-prepared competition. 

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If You're Comfortable, You're Doing it Wrong: 3 Tips for Winning in Business

By StreetShares on June 4, 2018

Just the thrill of owning a business can be rewarding, but all business owners are ultimately in it to win it. There's no easy formula to succeeding in business- if there were, everyone would be able to do it! There are almost as many tips and guides as there are businesses themselves, and if you were to spend all day reading them, your company would surely fail due to your lack of attention. While there are no guarantees for success, keep these three simple tips in mind and you'll quickly be on the right track.

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Rosie the Riveter: A Trailblazer for Modern Women

By StreetShares on May 31, 2018

Everyone is familiar with the image of Rosie the Riveter - a fierce-looking brunette woman, hair back in a red bandana, rolling up a sleeve over her flexed bicep under a text bubble that reads matter-of-factly "We Can Do It!" Coming out of World War II, Rosie's image was synonymous with the women who stepped up to work in factories and mills when their husbands, brothers, and fathers went off to fight for freedom. Rosie's power and inspiration didn't stop when the war was over, though - the effect that this iconic character has had on women, the workforce, and the world is as strong today as it ever was.

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You Gotta Spend Money to Make Money: The Impact of Investing in Business Technology

By StreetShares on May 25, 2018

Just like accounting and legal services, technology has become an essential component of all businesses today. But just like those services, the cost can leave small business owners with sticker shock. Adopting tech can also present your business with the added challenge of keeping up and staying current as technology changes, improves, and becomes obsolete. You might be ready to break out your ledger books and adding machine and go at it the old-fashioned way, but as a business owner, you first need to understand the benefits associated with adopting new technology. Here are just a few!

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5 Tips to Help Your Small Business Crush the Competition

By StreetShares on May 23, 2018

It takes vision, a lot of courage, and some practical know-how to make a small business competitive! A new business can struggle with a lot, from budget to brand awareness, but there are simple ways to succeed against larger, more well-established businesses. Here are five tips for being more competitive in the marketplace:

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10 Marketing Tips for Small Business Owners

By StreetShares on May 9, 2018

Marketing: just the word can strike fear into a business owner's heart. You love your business, that's why you started it- but you also want to spend your time in your business, not on Twitter! However, an effective marketing strategy is the most important tool in a small business owner's toolbox. You could have the best business in the world- but without marketing, who would even know it? It's easy to get overwhelmed, so start small! Marketing is a marathon, not a sprint. Here are 10 marketing tips you can take action on today to propel your business forward.

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3 Reasons Why Now is the Time to Produce More Inventory

By StreetShares on May 4, 2018

If you produce a physical product, there are many reasons to maintain controlled inventory levels. Unsold inventory carries storage and depreciation costs, but not having enough product on hand can be just as unfortunate. How should you decide if you need to have more inventory? Here are three things to consider for your veteran-owned small business.

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