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StreetShares Blog - The Resource Center for Veteran Small Businesses

StreetShares Blog

The Resource Center for Veteran Small Businesses

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Entrepreneur's Winning Secret: Use These 3 Elite Military Tactics in Business
| StreetShares Blog

This article originally appeared on Forbes.com on December 21, 2017. See the original publication here.

Hang out with entrepreneurs long enough and you notice patterns.

At StreetShares, we fund thousands of veteran-owned small businesses. I’ve noticed many successful veteran-owned small businesses are run by veterans from elite special operations units. These elite units include the Navy SEALs, Army Special Forces (“Green Berets”), Marine Corps’ MARSOC (formerly “Force Recon”), Army Rangers, and others. Units like this are selective and tough. The warriors in these units are highly trained and, as a result, they are given liberties and discretion that other military units do not have.

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Tips for Transitioning From the Military to the Civilian Workforce
| StreetShares Blog

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official opinions, policies, or positions of StreetShares or any of its affiliates.

Here is the reality: at some point or another, we all get off of the military train. While a bit harsh, I believe in speaking the truth, even if it stings a little. Despite this fact, the chief complaint I received while working with transitioning veterans was that they do not feel prepared for the road to civilian life. Sure, you will go through transition classes, meet with transition counselors, and practice going on job interviews, but what if you could do more? What if I were to tell you there are things that YOU can do right now that would help ease the transition and help you get ahead of the curve. Things you could do where you aren't waiting on anyone else. Interested? I thought so...

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Is Ecommerce A Viable Option For Your Small Business?
| StreetShares Blog

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official opinions, policies, or positions of StreetShares or any of its affiliates.

There’s no denying that ecommerce is big business. In 2017, it was responsible for $2.3 trillion in sales worldwide, and is expected to reach $4.5 trillion by 2021.

In the US alone, ecommerce represents almost 10% of ALL retail sales and that number is expected to jump by nearly 15% every year

Faced with statistics like these, setting up an ecommerce store seems like a logical step for every small business! However, just because the opportunity to take your business online is there, it doesn’t automatically follow that it’s a good idea for you.

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When You Should Outsource Accounting For Your Small Business
| StreetShares Blog

By StreetShares on July 26, 2018

As a small business owner, do you find that controlling every aspect of your business single handedly is becoming a hard nut to crack? One crucial area for small businesses that often gets overlooked is accounting because, let’s face it, for many small business owners, accounting isn’t the most exciting topic. However, accounting doesn’t just have to be a necessary evil. Smart business owners know that when the time comes, outsourcing their finance and accounting needs can provide some major benefits. We’ll explore when and why you should consider it.

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Why Your Small Business Needs a Great Logo
| StreetShares Blog

In this digital age of getting bombarded by marketing from all angles, you may not even notice logos anymore. They’re so ingrained into our culture that some brand marks have become part of cultural aesthetic, taking on lives of their own outside of their brand’s marketing materials.

But if you’re not a huge international corporation, you may think your logo isn’t important. Don’t let it be an afterthought! Imagine the market is like a dating app and your business’ logo is your profile picture. For better or for worse, people will judge based on that first impression, regardless of how amazing your business is once you actually read its profile. A great logo will make prospective customers more likely to “swipe right”- which means more conversions and brand loyalty for your business!

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How This Veteran Entrepreneur Brewed $30 Million From Coffee And Passion
| StreetShares Blog

Evan Hafer, CEO of Black Rifle coffee and former Green Beret (EVAN HAFER)

This article originally appeared on Forbes.com on April 5, 2018. See the original publication here.

The best entrepreneurs are like a good cup of coffee: fresh, strong, and bold.

Army Green Beret turned coffee brew master, Evan Hafer, is exactly that. As the CEO of Black Rifle Coffee, Hafer says they’re selling freedom, one cup at a time.

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How to Give HR a Good Reputation
| StreetShares Blog

By StreetShares on July 20, 2018

HR always seems to get a bad reputation. Some have a problem seeing how Human Resources adds value, while others think it’s little more than a clerical job. In the eyes of many, it looks as though HR just sides with management and fires people. That’s mainly the case because in some workplaces, the only time employees see someone from HR, bad news soon follows. Improving HR’s reputation can seem to be a difficult task, but there are simple ways of accomplishing it.

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Taming The Red Bull: Navy SEAL Joins 5-time Entrepreneur to Disrupt $65 Billion Energy Drink Market
| StreetShares Blog

Sean Matson of Strike Force Energy. SEAN MATSON

This article originally appeared on Forbes.com on June 21, 2018. See the original publication here.

In running StreetShares, I get to meet great entrepreneurial teams. One thing I've noticed is that military veterans-turned-entrepreneurs have a unique tenacity and skillset. They apply what they learned in combat and they win in entrepreneurship.

But the best “vetrepreneurs” also have a secret ability: they possess the humility to understand that they don’t know everything, and they need to partner with more experienced entrepreneurs to win.

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5 Ways to Write the Perfect Email Subject Line
| StreetShares Blog

So you have a database of fans and customers who have happily opted in to receiving email communication from you- congratulations! Winning those leads is only half the battle, though- it’s now up to you to craft emails that contain not only interesting and valuable information for your customer base, but subject lines that will entice them to open those emails up- and hopefully then buy from you or spread the word about your great products!

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Time is Money: Measuring your Return on Technology
| StreetShares Blog

By StreetShares on July 16, 2018

It might be a bit cliché, but, when it comes to your business, time really is money. When determining your Return On Investment (ROI) and technology you need to make sure you are not spinning your wheels troubleshooting useless tech. Remember- technology should be there to help you conduct business, not deplete your time and financial resources!

Instead of wasting your valuable hours and money on aging and inefficient technology, you should consider swapping some of it out for newer, more comprehensive technical solutions. But what tech should you consider? What are some of the factors that play into a switch to new technology? How much would it cost- and would it actually end up saving you any money in the long run? We'll help you answer those questions and break down some ways to optimize your time and resources when it comes to your business tech. 

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