Of all the surprises and unpredictabilities that may happen in the lifespan of a business, the one area where a business owner should never be surprised is their business finances. It is astonishing how many business owners are guessing at the financial health of their company. Equally disturbing are the entrepreneurs who look at the company bank account and estimate how good they are doing because there is "money in the bank."
In business, just as in a personal budget, it's as simple as this: you have to know your cash flow like the back of your hand to truly understand your company profitability. Here are eight reasons why you should know your business finances. The life of your business depends on it.