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StreetShares Blog - The Resource Center for Veteran Small Businesses

StreetShares Blog

The Resource Center for Veteran Small Businesses

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Equity vs. Debt Financing: Which is Right for My Small Business?

Growth. It is what small businesses must do to survive, it is how they thrive, and your veteran-owned small business is no exception.

It can be intimidating when determining how to finance that growth, but it doesn't have to be.

Armed with research and knowledge on business trends, growth, financing, and all of the options available to veteran-owned small businesses, you can make an educated decision on the best approach to financing your company's growth.

Let’s dig into three ways to finance your small business: self, equity, and debt financing. You can also download our handy ebook “The Basics of Small Business Financing” for a more in-depth look at your options.

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Business Taxes: Everything You Need to Know*

By StreetShares on March 7, 2018

Taxes. Filing taxes for yourself can be complicated, but when filing taxes for your business, the
complexities can multiply. To make tax season hassle-free this year, you need to understand the regulations and deadlines. Here are five tips to avoid audits, claim more deductions and reduce overall small business tax headaches:

1. Record Everything

The healthiest thing you can do for your small business is to keep your books up-to-date, clean and accurate. Be sure to keep all of your receipts and preserve other important business documents. That way, you’ll not only be organized, you’ll be prepared in the case of any audits and be better equipped with the right files when claiming business expenses. If you use a bookkeeper make sure they're using the right cloud applications on your behalf – so your data is always accessible. That way you can breathe easy during tax season knowing that you are covered.

See also: Comparing Accounting Software Products for Your Small Business

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Focus on the Buyer’s Journey to Create an Extraordinary Customer Experience

Life is all about paths and which road to take as we embark on the adventure for our quest to live out the American dream. As a veteran small business owner, it’s an exhilarating feeling when you know you’re journeying towards the path of success. But, this is not a solo trip and you are not alone. Your customers are on a journey of their own, and competition in the business arena is fierce.

Each day more and more businesses saturate the market, vying for the same customers and the same government contracts. If you want to stay on top and come out ahead, in the end, you will need to join your customers by taking a metaphorical walk in their shoes and go through their journey. This is a process that will help ensure you encapsulate the customer experience with your product or service, and in return will enable you to identify triggers, understand patterns of behaviors, and produce a personalized customer journey experience that results with accomplishing your business' goals.

Download the free ebook, "9 Tips to Grow Your (Veteran-owned) Small Business."

Before we get down to the nitty-gritty of this process, let’s start with the basics of defining a customer journey or buyer's journey and why it’s important to you as a veteran small business owner. 

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8 Reasons Every Business Owner MUST be a Pro at Managing Their Company Budget

By StreetShares on March 5, 2018

Of all the surprises and unpredictabilities that may happen in the lifespan of a business, the one area where a business owner should never be surprised is their business finances. It is astonishing how many business owners are guessing at the financial health of their company. Equally disturbing are the entrepreneurs who look at the company bank account and estimate how good they are doing because there is "money in the bank."

In business, just as in a personal budget, it's as simple as this: you have to know your cash flow like the back of your hand to truly understand your company profitability. Here are eight reasons why you should know your business finances. The life of your business depends on it. 

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8 Simple Tips to Help Small Business Government Contractors Succeed

By StreetShares on March 2, 2018

As a small business owner working as a government contractor, you’ve got a lot on your plate. You have to think about writing a great proposal, decide which RFPs to respond to, know trends in the market, stay up-to-date with trainings and changes with the Federal Government, network with other government-focused organizations and contracting officers, understand how account receivables financing, a factoring company or government contract financing works and much, much more. We’d like to arm you eight tips to help with your government contracting small business. Check them out below and in the video. Be sure to download "The Government Contractor's Handbook" for even more tips.

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5 Content Marketing Goals to Implement into Your Business Growth Strategies Now

In an overcrowded market brimming with increasing competition, valuable and relevant content is what sets businesses apart in the online world. Content marketing is the creation and distribution of content to attract and engage your target audience.

As per Content Marketing Institute reports, compared to last year (68 percent), there was an 18 percent increase among respondents who are focused on using content marketing to build audiences (80 percent), proving that businesses are gradually moving away from traditional marketing and adopting a robust content marketing strategy instead.

To learn more about ways to grow your business with content marketing, download the ebook, "9 Tips to Grow Your Small Business."

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9 Tips to Grow Your Veteran-owned Small Business [ebook]

By Virginia Newell on February 28, 2018

As all small business owners know, achieving growth is critical to business success over the long term. But you may be asking yourself, what are the best growth strategies and how can I implement them to truly see progress? We’ve outlined several tips that we think are surefire ways to help you make the most out of the business opportunities that await you in 2018. Below are four tips. To get all nine tips, download the complete ebook here.

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How to Become a Subcontractor to a Prime Government Contractor

By StreetShares on February 27, 2018

Billions of dollars’ worth of government contracts are awarded to prime government contractors each year. Many of those prime contracts require the engagement of subcontractors. So, how do you become a subcontractor to a prime government contractor?

Let’s first make sure we are on the same page with the terminology we’re using and the steps to being a successful subcontractor to a prime government contractor.

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Spotlight Veteran Business: Q&A with Dr. Joni Johnson of Pediatric Partners

By StreetShares on February 26, 2018

February is Black History Month, also known as African American History Month. It’s an entire month dedicated to African American men and women who have made significant achievements and contributions to the American society. In honor of Black History Month, we’d like to recognize one of our African American veteran small business owners – Dr. Joni Johnson of Pediatric Partners for Attention and Learning, Inc.

Dr. Joni has a strong military background that has spanned more than 25 years. She has spent most of her medical career passionately advocating for military children and families as a physician both in the military and in private practice. She continues her military service as a Colonel with a local Combat Support Hospital and also as the Pediatric Consultant for the U.S. Army Reserves. Her final mobilization was the reason for contacting StreetShares for small business funding.

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Comparing Accounting Software Products for Your Small Business

By Michele Lorah on February 23, 2018

Everyone has a different level of organization for their small business expenses and receipts, ranging from shoe boxes full of receipts, to clumps of receipts pinned together with the total on a post-it note, to some sort of formal filing system. The good news is that accounting software can help your small business get organized no matter your natural tendency.

Accounting software is not a one size fits all solution, every small business owner has specific reporting needs. It can be overwhelming to find the right accounting software to fit those needs. So where do you start? The best place to start is to consider your current and potential future needs to find the right accounting software for your small business. And when you're ready for small business funding, your books will be in order. 

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