Meet Carl and Lori Churchill of Alpha Coffee.
Carl served in the US Army for 21 years, starting as a 17 year-old private and retiring as a Lieutenant Colonel. He is a Desert Storm combat veteran with multiple deployments to the Middle East, Africa, Central America, the Balkans and Asia.
On September 11, 2010, Carl and his wife, Lori, decided to combine their passion for high-end coffee with their passion to support the military community. During his career Carl consumed a lot of mediocre coffee, so he and Lori were driven by a mission to offer those deployed the chance to enjoy premium coffee. Alpha Coffee serves as a special reminder for deployed service members that people at home are thinking of them and are thankful for their service.
Carl was prepared for the obstacles involved in growing a small business thanks to the "never-quit" attitude instilled in him by the Army.
“As a small company, operating out of our basement without a long term earnings track record - no bank was willing to lend to us,” said Carl. “We had just landed a large wholesale account and needed to purchase over $10,000 worth of bags for our coffee. StreetShares helped us to fulfill that order and grow that relationship significantly.”
“StreetShares was a life saver for us.” – Carl Churchill, Alpha Coffee
To date, Alpha Coffee has shipped over 10,000 bags of coffee to deployed service members.
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