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StreetShares Blog - The Resource Center for Veteran Small Businesses

StreetShares Blog

The Resource Center for Veteran Small Businesses

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How to Market When You Have No Inventory: 5 Marketing Practices for Service-Based Businesses
| StreetShares Blog

By StreetShares on June 11, 2018

Selling services is a whole different world from selling goods. Without a commodity and inventory, you must sell your prospective customers on ideas, intangibles and promises. This takes a much different strategic approach and practices that many service-based business owners never quite understand. Here are five marketing practices you should implement to maximize the potential of your service-based business.

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Ready for Takeoff: 5 Vital Tips to Launch a Successful Business
| StreetShares Blog

By StreetShares on June 8, 2018

We are definitely living in the age of the start-up- it seems that everyone is developing an app or starting a business from their basement, hoping to be the next Facebook or Amazon. Start-ups are so oversaturated, with a full 90% failing before they get off the ground, that telling people you're an entrepreneur is more likely to elicit eye-rolls instead of interest. However, without entrepreneurs making waves despite the challenges, our world would be devoid of smartphones, social media, streaming video, and many other every day amenities that you would sorely miss!

Many fail at launching successful businesses, but that doesn't deter budding entrepreneurs from pursuing their dreams. And, countless people fail their first (or second, or third) try and yet do it over and over again. While nothing can guarantee success in the cutthroat world of start-up entrepreneurship, keeping a few vital tips in mind can certainly give you a leg up on your less-prepared competition. 

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If You're Comfortable, You're Doing it Wrong: 3 Tips for Winning in Business
| StreetShares Blog

By StreetShares on June 4, 2018

Just the thrill of owning a business can be rewarding, but all business owners are ultimately in it to win it. There's no easy formula to succeeding in business- if there were, everyone would be able to do it! There are almost as many tips and guides as there are businesses themselves, and if you were to spend all day reading them, your company would surely fail due to your lack of attention. While there are no guarantees for success, keep these three simple tips in mind and you'll quickly be on the right track.

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What is a Set-Aside?
| StreetShares Blog

By StreetShares on June 1, 2018

As a small business owner, you are not limited to only providing your goods or services to the general consumer public- you can also sell them to the government! Many business owners are intimidated by the prospect of government contracting, thinking that there's no way their small business can compete with giant corporations. Thankfully, the government helps out with set-asides. Priority is placed within their procurement budget on certain small businesses and contracting opportunities, and can be particularly beneficial for the veteran-owned small business. The government wants to include small businesses when buying goods and services for many reasons:

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Rosie the Riveter: A Trailblazer for Modern Women
| StreetShares Blog

By StreetShares on May 31, 2018

Everyone is familiar with the image of Rosie the Riveter - a fierce-looking brunette woman, hair back in a red bandana, rolling up a sleeve over her flexed bicep under a text bubble that reads matter-of-factly "We Can Do It!" Coming out of World War II, Rosie's image was synonymous with the women who stepped up to work in factories and mills when their husbands, brothers, and fathers went off to fight for freedom. Rosie's power and inspiration didn't stop when the war was over, though - the effect that this iconic character has had on women, the workforce, and the world is as strong today as it ever was.

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7 Signs it's Time for Your Business to Hire More Staff
| StreetShares Blog

By StreetShares on May 29, 2018

Business is great. Client orders for your services keep piling up. As a result, your employees are all working extra hours to beat deadlines. Unfortunately, fatigue is slowly kicking in, and you can see that your workforce results are beginning to head in the wrong direction. Is it time to make that critical decision and add an extra pair of hands? If you hire too early, you might blow your workforce budget. If you don't hire fast enough, work will outpace your capacity and unfinished tasks will become the norm. So, how do you know if your business can afford additional staff? Here are seven signs to keep on your radar.

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You Gotta Spend Money to Make Money: The Impact of Investing in Business Technology
| StreetShares Blog

By StreetShares on May 25, 2018

Just like accounting and legal services, technology has become an essential component of all businesses today. But just like those services, the cost can leave small business owners with sticker shock. Adopting tech can also present your business with the added challenge of keeping up and staying current as technology changes, improves, and becomes obsolete. You might be ready to break out your ledger books and adding machine and go at it the old-fashioned way, but as a business owner, you first need to understand the benefits associated with adopting new technology. Here are just a few!

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5 Tips to Help Your Small Business Crush the Competition
| StreetShares Blog

By StreetShares on May 23, 2018

It takes vision, a lot of courage, and some practical know-how to make a small business competitive! A new business can struggle with a lot, from budget to brand awareness, but there are simple ways to succeed against larger, more well-established companies. Here are five tips for being more competitive in the marketplace:

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Are Bonds Really a Smart Investment?
| StreetShares Blog

By StreetShares on May 18, 2018

Photo courtesy of JHerbstman on WikiMedia Commons

What do you know about bonds? Not James Bond, investment bonds. If you guessed "something having to do with the stock market," you're on the right track but not completely there!

When you invest in stocks, you know that you own a piece of the company’s value. When the demand for that stock increases, the market value goes up. If you sell when the market value is high, you make a profit.

When you invest in bonds, they are much like loans with you acting as the bank. You get a certificate showing that a business, city, or government owes you money to repay you for your investment in their spending on growth, equipment, construction, and other projects. When your bonds mature, you can cash them in for more than you paid for them.

So what does that mean for you? Are bonds a good option for your investment portfolio? Keep reading to find out!

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Is Your Portfolio the Real MVP or a Benchwarmer? Tips to Keep Your Money Healthy in 2018
| StreetShares Blog

By StreetShares on May 17, 2018

Everyone wants to strike it rich in the stock market, but not everyone wants to- or even knows how to- put in the work to maintain a healthy portfolio. A financial portfolio is a collection of assets that includes, among other things, stocks, bonds, and property. The portfolio is a positive investment when it meets an expected return on investment (ROI), your risk tolerance, and the asset liquidity. Obviously all investors wants to maximize ROI, but not everyone wants to accept the risk of uncertainty or barriers to converting investments to cash. By taking steps like hiring an investment advisor and spreading your risk, you can give your investments a health injection in 2018. 

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