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StreetShares Blog - The Resource Center for Veteran Small Businesses

StreetShares Blog

The Resource Center for Veteran Small Businesses

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How to Give HR a Good Reputation
| StreetShares Blog

By StreetShares on July 20, 2018

HR always seems to get a bad reputation. Some have a problem seeing how Human Resources adds value, while others think it’s little more than a clerical job. In the eyes of many, it looks as though HR just sides with management and fires people. That’s mainly the case because in some workplaces, the only time employees see someone from HR, bad news soon follows. Improving HR’s reputation can seem to be a difficult task, but there are simple ways of accomplishing it.

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Time is Money: Measuring your Return on Technology
| StreetShares Blog

By StreetShares on July 16, 2018

It might be a bit cliché, but, when it comes to your business, time really is money. When determining your Return On Investment (ROI) and technology you need to make sure you are not spinning your wheels troubleshooting useless tech. Remember- technology should be there to help you conduct business, not deplete your time and financial resources!

Instead of wasting your valuable hours and money on aging and inefficient technology, you should consider swapping some of it out for newer, more comprehensive technical solutions. But what tech should you consider? What are some of the factors that play into a switch to new technology? How much would it cost- and would it actually end up saving you any money in the long run? We'll help you answer those questions and break down some ways to optimize your time and resources when it comes to your business tech. 

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6 Ways to Revamp your Small Business Budget
| StreetShares Blog

By StreetShares on July 12, 2018

There’s always room for improvement! Even successful businesses are always on the lookout for ways to reduce costs and reinvest more money. That’s why as a small business owner, you need to know exactly where and how your money is being spent. You may find that restructuring your budget is necessary to help your veteran-owned small business reach its goals. Consider these six simple ways to revamp your small business budget and work your way towards financial freedom!

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9 Low-Cost Ways to Invest in Business Operations
| StreetShares Blog

By StreetShares on July 11, 2018

Small business owners must constantly invest in their business’ operation. This may sound like an intimidating cost, but you can invest in your business operations without a big cash commitment- the trick is to make the investment part of your core values system. Here are nine effective and cost-efficient ways to invest in business operations and jump start your small business growth!

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5 Ways to Save Money Without Even Realizing It
| StreetShares Blog

By StreetShares on July 9, 2018

Small business owners must spend prudently. At the same time, they must also set money aside. Some of that money should be for personal needs, goals, and retirement. But, small business entrepreneurs must also save to grow their business, retain employees, and satisfy customers.

Business owners must be masters at managing their budget. A new business can basically count on cash flow problems from the beginning- they see money drain while they wait for income. Unfortunately, without cash on hand or at least accessible, the business has no liquidity; its only value is negative. While it’s impossible to turn things around overnight, there are easy ways to save money without realizing it and get into good financial habits!

 

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StreetShares Foundation and Sam Adams Brewing the American Dream: Supporting Vetrepreneurs in Business After Military Life
| StreetShares Blog

By StreetShares on July 2, 2018

Check out Mark L. Rockefeller on CNBC this morning! He discussed how the StreetShares Foundation and Samuel Adams Brewing the American Dream are helping Veterans seize the dream of entrepreneurship. Our limited edition Boston Lager 12-packs benefitting the StreetShares Foundation will only be produced through July 4th- get yours today!

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Human Resources Needs Resources: Why You Need to Fund HR From Day One
| StreetShares Blog

By StreetShares on June 29, 2018

Human Resources doesn’t come free. And, unfortunately, small businesses commonly find managing HR issues a complicated and expensive problem. A business may not need an official Human Resources department until it reaches 150 or more employees, but HR issues start on day one. Even if your business never reaches this employee threshold, your company will have the same problems as a bigger one- just on a smaller scale.

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How Much Debt is Too Much?
| StreetShares Blog

By StreetShares on June 27, 2018

Business owners must run two sets of books- one for their business budgets, and one for their personal budgets. And, they need to definitively separate their business and personal debts. Staying disciplined is tough, especially in the beginning when cash flow is tight. There’s always that temptation to put business revenue in your pocket and pay your personal bills out of the same pocket. Unless you clearly separate your business and personal financials at the start and stick to it, you’ll just end up in a cycle of borrowing from one to pay the other. You might, by coincidence, cover all your obligations- but the risk of loss will endanger your business.

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What Are Cash Flows and How Do I Improve Mine?
| StreetShares Blog

By StreetShares on June 25, 2018

Just as the name suggests, cash flow involves the money coming in and going out of your business. If more money is coming into your business than moving out, you have a positive cash flow. This not only indicates that your business is gaining funds, but it also ensures you can meet your business needs- such as settling any outstanding debts, making investments, paying your employees, and managing other expenses. A positive cash flow is essential for business growth. However, if more money is flowing out of your business than is coming in, you are at risk of being overdrawn and unable to meet your vital expenses. Let’s explore how you can improve your cash flow and use that to achieve your business goals.

 

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Let's Get Personal: Using Buyer Personas to Market Your Small Business
| StreetShares Blog

By StreetShares on June 22, 2018

As a small business owner, not everyone is your customer. It’s almost impossible to achieve sustainable growth for your business if you don't know who your ideal customer is- having adequate knowledge of your target audience helps make your marketing more effective and cost-efficient. As the marketplace becomes even more crowded with businesses fighting for attention, it’s more necessary than ever to home in on your intended customer with relevant calls to action, and not waste time and money marketing to people who aren’t likely to buy from you.

Establishing a buyer persona helps you internalize and understand your current customers, as well as make it easier to speak to potential customers. Great buyer personas enable you to produce tailored content, customized products, and targeted messaging, as well as to offer services that meet the specific needs of your target audience- or audiences.

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