<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=211695515988922&amp;ev=PageView&amp;noscript=1">
StreetShares Blog - The Resource Center for Veteran Small Businesses

StreetShares Blog

The Resource Center for Veteran Small Businesses

Receive Instant Updates
Topics

StreetShares

Recent Posts

Why Your Small Business Needs to be Mobile Friendly
| StreetShares Blog

By StreetShares on July 5, 2018

The digital revolution is here. Today, over 2 billion people use smartphones across the globe and the numbers continue to rapidly grow. As a result, smartphones are opening fresh new opportunities for commerce. If you examine the Google Analytics data of your business website, chances are you’ll notice that most of your traffic comes from a mobile device. A small business looking for growth can take advantage of this massive number of potential clients by creating digital marketing platforms that are mobile friendly and suit the needs of these users. We’ll explore why your veteran-owned business needs to be mobile friendly and how you can take advantage of this technology to continue to grow your business.

Read More

Is it Risky to Invest in Veteran Entrepreneurs?
| StreetShares Blog

By StreetShares on July 3, 2018

You don't have to tell us twice that veterans make amazing entrepreneurs- but is it risky to invest in the military veteran community? StreetShares CEO Mark L. Rockefeller recently shared a powerful anecdote from the early days of StreetShares that illuminates the power of the veteran community- and reminds us that we still have a long way to go in fighting unfair prejudice and stereotypes.

Read More

StreetShares Foundation and Sam Adams Brewing the American Dream: Supporting Vetrepreneurs in Business After Military Life
| StreetShares Blog

By StreetShares on July 2, 2018

Check out Mark L. Rockefeller on CNBC this morning! He discussed how the StreetShares Foundation and Samuel Adams Brewing the American Dream are helping Veterans seize the dream of entrepreneurship. Our limited edition Boston Lager 12-packs benefitting the StreetShares Foundation will only be produced through July 4th- get yours today!

Read More

Human Resources Needs Resources: Why You Need to Fund HR From Day One
| StreetShares Blog

By StreetShares on June 29, 2018

Human Resources doesn’t come free. And, unfortunately, small businesses commonly find managing HR issues a complicated and expensive problem. A business may not need an official Human Resources department until it reaches 150 or more employees, but HR issues start on day one. Even if your business never reaches this employee threshold, your company will have the same problems as a bigger one- just on a smaller scale.

Read More

How Much Debt is Too Much?
| StreetShares Blog

By StreetShares on June 27, 2018

Business owners must run two sets of books- one for their business budgets, and one for their personal budgets. And, they need to definitively separate their business and personal debts. Staying disciplined is tough, especially in the beginning when cash flow is tight. There’s always that temptation to put business revenue in your pocket and pay your personal bills out of the same pocket. Unless you clearly separate your business and personal financials at the start and stick to it, you’ll just end up in a cycle of borrowing from one to pay the other. You might, by coincidence, cover all your obligations- but the risk of loss will endanger your business.

Read More

What Are Cash Flows and How Do I Improve Mine?
| StreetShares Blog

By StreetShares on June 25, 2018

Just as the name suggests, cash flow involves the money coming in and going out of your business. If more money is coming into your business than moving out, you have a positive cash flow. This not only indicates that your business is gaining funds, but it also ensures you can meet your business needs- such as settling any outstanding debts, making investments, paying your employees, and managing other expenses. A positive cash flow is essential for business growth. However, if more money is flowing out of your business than is coming in, you are at risk of being overdrawn and unable to meet your vital expenses. Let’s explore how you can improve your cash flow and use that to achieve your business goals.

 

Read More

Let's Get Personal: Using Buyer Personas to Market Your Small Business
| StreetShares Blog

By StreetShares on June 22, 2018

As a small business owner, not everyone is your customer. It’s almost impossible to achieve sustainable growth for your business if you don't know who your ideal customer is- having adequate knowledge of your target audience helps make your marketing more effective and cost-efficient. As the marketplace becomes even more crowded with businesses fighting for attention, it’s more necessary than ever to home in on your intended customer with relevant calls to action, and not waste time and money marketing to people who aren’t likely to buy from you.

Establishing a buyer persona helps you internalize and understand your current customers, as well as make it easier to speak to potential customers. Great buyer personas enable you to produce tailored content, customized products, and targeted messaging, as well as to offer services that meet the specific needs of your target audience- or audiences.

Read More

You're Never Too Small to Get Hacked: The Importance of Small Business Data Security
| StreetShares Blog

By StreetShares on June 20, 2018

Sony, Target, Facebook... it seems that every day another high-profile company is in the news for getting hacked and having their internal communications and customer data exposed. You might think that your business isn't big enough to get hacked, but businesses of every size are a target- and the effects of a data breach on a small business could be devastating. When it comes to customer information, transparency and data security are essential. So what’s the best way to fend off hackers and maintain customer trust? Here are five tips to help you keep your customers’ information safe.

Read More

How Would You Invest $10,000?
| StreetShares Blog

By StreetShares on June 19, 2018

If given $10,000 tax-free, here's how Baby Boomers, Gen X'ers, and Millennials would invest it. How do you compare? 

Read More

How Do You Complete a Contract When You Don't Have Any Money?
| StreetShares Blog

By StreetShares on June 18, 2018

When it comes to government contracting, the major issues always seem to come back to money. Like it or not, the world of GovCon revolves around the mighty dollar, and operating costs can be significant. Anyone who’s in the field knows the level of competition for those contracts- and the length organizations will go to secure them.

You’ve done all the vital industry networking, you’ve assembled a team you trust and know can get the job done, and you’ve submitted a winning proposal. Once you win that contract, the next step needs to be securing your funding for the project. After all, it can take anywhere from 30 to 90 days after delivery for the government to pay you. So what happens when you have an abundance of contracts secured, but no funds for payroll, materials, and any other overhead cost that might come into play? You need to secure outside funding. Here are the best options for bolstering your company’s bottom line. 

Read More