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StreetShares Blog - The Resource Center for Veteran Small Businesses

StreetShares Blog

The Resource Center for Veteran Small Businesses

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8 Social Media Marketing Strategies to Foster Your Veteran-owned Small Business 
| StreetShares Blog

By StreetShares on December 5, 2018

Even for veteran small business owners who are accustomed to multi-tasking and problem-solving, the entrepreneurial quagmire is still a reality. Entrepreneurs don't want to stop creating products and enhancing their services in order to spend time marketing. Running a business is a juggling act that requires developing the product or service, attending to administrative demands, and managing professional relationships. So where does that leave time to trumpet the company value propositions with a social media marketing strategy?   

In order for a business to stay vibrant in today's economy, it’s necessary to establish your brand, create brand awareness and get the word out. Even if your business is brick and mortar, it’s even more important to stay relevant and promote your business online.

Learn more marketing trends in the ebook, "5 Small Business Trends for  Vet-owned Businesses." Download now.

The idea of utilizing social media to promote your business might seem tedious but think of it this way: online presence isn't just shameless promotion. If approached correctly, it's an opportunity to connect with your customers, other servicemembers, veterans and veteran business owners and to start smart and helpful conversations. Here's a basic social media strategy that will boost your company visibility without investing a ton of time or money. 

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6 Characteristics of a Responsible Business Lender
| StreetShares Blog

By StreetShares on December 4, 2018

Responsible lending is a term that can get thrown around in the lending industry—it sounds great and certainly makes financial institutions look good when they use it... But practically speaking, what does it mean? And more importantly, how does it affect you as a business owner?

It matters a lot, actually. If you’re looking for business funding to grow your veteran business, you want to work with lenders who will set you up for success. It’s in your best interest to work with a lender who practices responsible credit reporting, has an alignment of interests and provides you with the right-sized funding so you won’t default on a loan.

If your lender claims to practice responsible lending, here are the top six characteristics you should expect to see in them:

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Ways to Save on Veteran Small Business Taxes: Deductions & Credits
| StreetShares Blog

By StreetShares on November 27, 2018

Did you know that if you went “green”, hired a veteran, or started a company last year you might be eligible for three important but little known tax deductions?

Small tax deductions and credits take a little extra work, but your savings can really add up. Every dollar counts when it comes to running a veteran small business. We’ve compiled some resources of available credits and deductions your business may qualify for:

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7 Signs it's Time for Your Business to Hire More Staff
| StreetShares Blog

By StreetShares on November 14, 2018

Business is great. Client orders for your services keep piling up. As a result, your employees are all working extra hours to beat deadlines. Unfortunately, fatigue is slowly kicking in, and you can see that your workforce results are beginning to head in the wrong direction. Is it time to make that critical decision and hire an extra pair of hands? If you hire too early, you might blow your workforce budget. If you don't hire fast enough, work will outpace your capacity and unfinished tasks will become the norm. So, how do you know if your business can afford additional staff? Here are seven signs to keep on your radar.

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StreetShares Co-founders Named EY Entrepreneur of the Year® 2018 National Finalists
| StreetShares Blog

By StreetShares on November 13, 2018

We’re excited to share the news that Mark L. Rockefeller and Mickey Konson of StreetShares
have been selected as national finalists in the EY Entrepreneur Of The Year® 2018 program! They were selected as one of four finalists (out of 23 regional winners) in the financial services category. As the world’s most prestigious business award for entrepreneurs, Entrepreneur Of The Year has been at the forefront of identifying mold-breaking business leaders for more than 30 years. The program has honored the inspirational leadership of such entrepreneurs as Howard Schultz of Starbucks Coffee Company, John Mackey of Whole Foods Market Inc., Pierre Omidyar of eBay, Inc., Reid Hoffman and Jeff Weiner of LinkedIn Corporation and Mindy Grossman of HSN, Inc. We're honored to be recognized alongside so many incredible entrepreneurs!

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Happy Veterans Day From The Veterans Of StreetShares!
| StreetShares Blog

By StreetShares on November 9, 2018

We sat down with some of the veterans of StreetShares to talk about the significance of Veterans Day, what its like working with so many different branches in one place, what advice they have for those who are currently transitioning out of the military, and more! Watch the video series after the cut:

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Veteran Small Business Success Story: Building Momentum
| StreetShares Blog

By StreetShares on November 9, 2018

"I won this contract, and it was like 300k of 3D printers and laser cutters right out the door. And I looked at my bank account and I was like, 'That's not a thing.'" 

Does that sentiment sound familiar? If so, you're in great company- like Brad Halsey of Building Momentum. On a recent visit to our office, Brad told us all about how StreetShares helped his company out of a tight spot with a government contract, and how business financing set him up for success and growth from there.

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Is it Risky to Invest in Veteran Entrepreneurs?
| StreetShares Blog

By StreetShares on November 6, 2018

You don't have to tell us twice that veterans make amazing entrepreneurs- but is it risky to invest in the military veteran community? StreetShares CEO Mark L. Rockefeller recently shared a powerful anecdote from the early days of StreetShares that illuminates the power of the veteran community- and reminds us that we still have a long way to go in fighting unfair prejudice and stereotypes.

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You Gotta Spend Money to Make Money: The Impact of Investing in Business Technology
| StreetShares Blog

By StreetShares on October 25, 2018

Just like accounting and legal services, technology has become an essential component of all businesses today. But just like those services, the cost can leave small business owners with sticker shock. Adopting tech can also present your business with the added challenge of keeping up and staying current as technology changes, improves, and becomes obsolete. You might be ready to break out your ledger books and adding machine and go at it the old-fashioned way, but as a business owner, you first need to understand the benefits associated with adopting new technology. Here are just a few!

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What Separates Top Government Contractors From the Rest?
| StreetShares Blog

By StreetShares on October 24, 2018

Are you looking for a way to expand your business? Government contracts can be very lucrative, offering exposure and the potential for future work. However, they can also be complex to navigate and it helps to know the lay of the land before you start. Let's walk through the best tips from top government contractors that you should know before submitting your first bid. 

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