The views and opinions expressed in this article are those of the author and do not necessarily reflect the official opinions, policies, or positions of StreetShares or any of its affiliates.
There’s no denying that ecommerce is big business. In 2017, it was responsible for $2.3 trillion in sales worldwide, and is expected to reach $4.5 trillion by 2021.
In the US alone, ecommerce represents almost 10% of ALL retail sales and that number is expected to jump by nearly 15% every year.
Faced with statistics like these, setting up an ecommerce store seems like a logical step for every small business! However, just because the opportunity to take your business online is there, it doesn’t automatically follow that it’s a good idea for you.