In this digital age of getting bombarded by marketing from all angles, you may not even notice logos anymore. They’re so ingrained into our culture that some brand marks have become part of cultural aesthetic, taking on lives of their own outside of their brand’s marketing materials.
But if you’re not a huge international corporation, you may think your logo isn’t important. Don’t let it be an afterthought! Imagine the market is like a dating app and your business’ logo is your profile picture. For better or for worse, people will judge based on that first impression, regardless of how amazing your business is once you actually read its profile. A great logo will make prospective customers more likely to “swipe right”- which means more conversions and brand loyalty for your business!